So I captured a few shots at Rick’s Café in Negril, Jamaica. Yes, the sunsets are a few clicks beyond amazing. So is diving from cliffs into emerald water so clear that attempting to explain it, well, just sounds cliché. And to compare this all-too-well-known establishment to other areas of Jamaica doesn’t do the island true justice. You see, Rick’s is not a representative sample of the country as a whole, but is instead the epitome of ‘tourist trap.’ This became all too evident as the crowds rolled in by the dozens in the count down which preceded a most spectacular Caribbean sunset.